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PT campaign

2011

Brief
P&T Luxembourg is the leading operator of postal services and telecommunications in the Grand Duchy.
In 2011, P&T held a pitch to promote its new personalized stamps service. This campaign targeted the general public as well as a B2B audience.

Our approach
In order to target different audiences, Bizart chose to create a real brand territory for the service: “Between you and us it’s quite a story.”
This approach helped to highlight the relationship of trust that exists between P&T and its customers and to put the product at the heart of the campaign. The visuals consist of stamps telling a different story depending on the audience.