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LSC campaign

2011-2013

Brief
Bizart won a pitch organised by the Luxembourg School for Commerce to create a communication campaign accompanying the launch of their annual catalogue. The objective of this campaign is to promote the offer in Continuing Professional Education of the LSC and present its diversity in a simple and understandable way.

Our approach
We opted for a typographical campaign because the appearance of this kind of campaign allowed us to highlight the offer of the LSC in a playful way.
We were able to highlight the diversity of courses offered while emphasising their specificities.
The headlines are intelligent and vary by message/subject and further help to target the different audiences.