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IMCA branding

2007

Brief
The IMCA aims to recognize creative excellence in the museum industry as well as to encourage arts organisations to find original and inventive ways to communicate. The awards are a great opportunity to increase awareness of how museums, art institutions and galleries use design to communicate their brand values at a local and international level.

Our approach
Using the basic colors CMYK for print, we created a bold, easy to recognize identity for this event that took place on a sunny fall day in November 2007 at Indigo Studios in Brussels.