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Raoul 4 places du mort

2011

Raoul 4 places du mort

Brief
In its campaign at the end of 2011, the Road Safety Association Luxembourg and Viva targeted a young audience of 16-25 years and - in addition to the young drivers - adolescents who do not yet have a driving licence but often take risks by driving home with a drunk driver.

Our approach
We opted for a strong direct message, relying on numbers to create awareness that one drink too much for the driver can have multiple consequences not only for himself but also for his passengers.

The illustration of this message is an explicit visual whose strength lies in the simplicity and allows for the most effective way to raise awareness for the dangers associated with driving with a drunk driver. 

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