The Erdgas energy providers are present across the whole gas chain in Luxembourg.

At the end of 2007, the group organized a pitch in order to launch a brand new advertising campaign intended to revitalise the image of the company, to encourage a positive perception of gas energy and to reduce psychological reticence due to incomplete information among the target audience. In a time of global oil crisis, it was important to communicate  the multiple sources of gas import satisfying growing demand and supplying secure distribution pipeline.

Bizart's pedagogical approach is a fusion between scientific information and emotional sensibilisation.

We wanted to inform about the whole process of natural gas imports, from natural deposits to private home and we tried to anticipate consumers’ frequently asked questions. The visual language is a bit childish and naïve and provides a human touch to  very technical content and communicates responsibility for the environment and fellow human beings.

The graphic design works without any photos, which was a good idea to reduce the costs of production and copyright. The other advantage is that we can immediately provide an illustration completely in tune with the content and easily adaptable to each media. The wording focussed on economical and environmental aspects makes natural gas appear to be the best possible energy source. 30% cheaper and 25% less CO2 emission compared to fuel. The 'good pipeline' is the first translation of the French baseline 'le bon tuyau'. But it can also translate asgood advice, or the best choice.

• Strategy and consulting
• B2C advertising campaign
• B2B advertising campaign
• Editorial design, e.g. drawing book for kids
• Stand for trade fair
• Multimedia tools
• Media buying
• ....