Brands carry with them a sense of meaning and purpose. If this is well understood by staff then they will perform better. If it is well understood by customers then they will remain loyal. This sense of meaning is often referred to as the ‘value proposition’. We will help identify this proposition and communicate it internally and externally. This will drive value in your business.
 
A brand value project may also pay attention to ‘brand experience’, looking at the moments or places where clients or customers interact with the brand.  Also ‘brand behaviour’ where we look at the internal culture of the organisation, creating consistency with the core brand identity.

This is not new but it still remains a crucial issue for business. This is what David Packard of Hewlett Packard had to say about it in 1960 in a speech to his employees:
 
'I want to discuss why a company exists in the first place. In other words, why are we here? I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of company existence, we have to go deeper and find the real reason for our being. As we investigate this, we inevitably come to the conclusion that a group of people  get together and exist as an institution that we call a company so they are able to accomplish something collectively that they could not accomplish separately - they make a contribution to society, a phrase that sounds trite but is fundamental. You can look around and still see people who are interested in money and nothing else, but the underlying drives come largely from a desire to do something else - to make a product - to give a service - generally to do something that is of value.'